Web design in Glasgow that's built to convert — not just to look good.
Apex West designs and builds fast, accessible, conversion-led websites and ecommerce stores for ambitious UK brands. Distinctive design, clean engineering, and the measurement to prove it's working.
Beautiful is the baseline. Performance is the point.
Design, build, speed and optimisation handled by one senior team — so nothing falls between the cracks.
Design
Distinctive, on-brand interfaces designed around how your customers actually decide and buy — not template themes everyone else is using. Accessible and responsive by default.
Build
Modern, fast builds on the right platform for you — Next.js and headless for content-rich sites, Shopify and Shopify Plus for ecommerce — engineered for Core Web Vitals and easy editing.
Performance
Speed is a ranking and revenue factor. We build for excellent Core Web Vitals — fast loads, smooth interaction, image and font optimisation — so the site is quick on real devices and networks.
Conversion & CRO
Analytics and conversion tracking wired in from launch, then a structured CRO programme — testing and refining — so the site keeps earning more over time, not just on day one.
A website that earns its keep.
We run web projects through our four-stage operating system — Discover, Define, Deploy, Compound. We start with the commercial goal and the user, design and build in reviewable increments, and instrument everything so we can prove the site is doing its job.
Because we also run SEO, paid media and analytics in-house, the sites we build are technically sound for search and ready to convert paid traffic from launch — not handed over and forgotten. Senior team throughout; you own the site and the code.
We work with brands across Glasgow, central Scotland and the wider UK — from marketing sites and lead-gen to Shopify and headless commerce.
Common questions.
How much does a website cost?
A focused marketing site typically starts in the low five figures; ecommerce and larger custom builds scale from there. We scope to your goals and give a fixed estimate — and we won't oversell you pages you don't need.
How long does it take?
Most marketing sites run 6–10 weeks from kickoff; ecommerce and larger builds longer. We work in reviewable stages so you see design and working pages well before launch.
Which platform will you use?
Whatever serves your goals — Next.js/headless for fast, content-rich or bespoke sites; Shopify or Shopify Plus for ecommerce; WordPress when a familiar CMS matters. We recommend based on your team and roadmap, not a single house stack.
Will the site be fast and good for SEO?
Yes — we build for strong Core Web Vitals and clean, semantic, well-structured markup with proper metadata and schema. Technical SEO is baked in because we run SEO in-house.
Do I own the website?
Completely. You get the code, the CMS and the hosting accounts, with no lock-in. You're free to take it elsewhere at any time.
Do you offer ongoing support?
Yes — care plans for maintenance, hosting and small changes, plus an optional CRO retainer to keep improving conversion after launch.
Guides from our team.
Let's map out the next 90 days of growth — together.
A 30-minute discovery call, a clear-eyed plan, and zero obligation. We'll only take you on if we're the right fit.