A digital marketing agency for Edinburgh — without the Edinburgh overheads.
Apex West works with Edinburgh-based brands across fintech, professional services, design-led DTC and tech. Senior-led performance marketing, SEO, brand and web — delivered remotely week-to-week, in person in Edinburgh monthly.
Four sectors that drive the brief from Edinburgh clients.
Edinburgh's economic mix is meaningfully different from Glasgow's — more financial services, more public-sector adjacency, a stronger creative export economy. Here's where most of our Edinburgh briefs fall.
Fintech & financial services
FCA-regulated content programmes, paid acquisition for challenger banks and lending platforms, technical SEO for product-led financial brands. We're used to compliance review cycles and regulated subject matter.
Professional services
B2B lead-generation for Edinburgh's professional-services cluster — consultancies, legal, accountancy and advisory firms. Long sales cycles, stakeholder-heavy buying, content-led nurture.
Design-led DTC
Edinburgh has a strong creative and craft economy. We build brand and ecommerce for DTC clients in fashion, homeware, food and drink — Shopify and Shopify Plus builds, paid social and creative production.
Tech & SaaS
Performance marketing, SEO and content for B2B SaaS companies in the Edinburgh tech corridor. Pipeline-focused, attribution-honest, retention-aware.
In Edinburgh monthly. Production at the studio.
Most marketing work doesn't need to happen in person. Bid management, content production, design and development happen best in focused studio time — not in client offices with the clock running. So we run a hybrid model that suits both sides.
Edinburgh retainer clients see us in person at least once a month for a half-day review, plus quarterly for a longer business-review session and ad-hoc for kickoffs and creative workshops. Day-to-day work happens at the Glasgow studio with constant Slack and Loom contact.
- Edinburgh fintech and financial services
- Professional services and consulting
- Design-led DTC consumer brands
- B2B SaaS and tech
- Tourism and hospitality (digital-led)
- University and education-adjacent
Common questions from Edinburgh clients.
Do you have an Edinburgh studio?
No — we're a single-studio agency in Glasgow city centre. We work with Edinburgh clients on retainer and visit the city monthly for in-person workshops, kickoffs and quarterly business reviews. We'd rather be honest about that than pretend to a presence we don't have.
Why hire a Glasgow agency for an Edinburgh business?
Two practical reasons. First, the work itself is identical — performance marketing, SEO, brand and web are produced in software and Zoom calls, not in person. Second, Glasgow studio overheads are typically 15–25% lower than Edinburgh equivalents, which we either pass on as lower retainers or reinvest into more creative output. The Edinburgh-versus-Glasgow distinction matters less than the senior-team-versus-junior-team distinction.
What sectors do you work with most in Edinburgh?
Fintech and financial services (Edinburgh's largest digital sector), design-led DTC consumer brands, professional services and consultancies, and tourism and hospitality where there's a strong digital element. We're sector-agnostic in principle — these reflect the demand profile of the Edinburgh market more than a self-imposed focus.
Can you handle FCA-regulated content for fintech clients?
Yes. Several of our content and SEO retainers are with FCA-regulated firms. We're used to legal and compliance review cycles, the difference between what marketing teams want to say and what compliance will sign off on, and the pace of writing and editing required to ship regulated content monthly. We don't act as compliance advisors — that's your in-house team or counsel — but we know how to work with them.
How often will we see you in person?
Monthly minimum for retainer clients in Edinburgh — usually a half-day session covering review, planning and creative. Quarterly we run a longer business review session in person. Kickoffs are always in person, as are creative workshops where the energy of the room genuinely matters. The rest is Zoom and Loom, because that's where the work actually gets done.
Do you work with Edinburgh-based startups in the early stage?
Selectively. We're set up for brands at the £5k+/month retainer level, which usually means seed-stage onwards. Pre-seed startups often need fractional CMO support more than agency support; we'll point you to the right people if that's the better fit. Once you have a budget that supports a real two-person pod, we're a good option.
Let's map out the next 90 days of growth — together.
A 30-minute discovery call, a clear-eyed plan, and zero obligation. We'll only take you on if we're the right fit.