A PPC agency in Glasgow that runs paid media like an operator.
Apex West is a Glasgow-based PPC agency running profitable paid media for UK brands across Meta, Google, TikTok, LinkedIn and programmatic. Full-funnel campaigns wired to revenue, with the creative output and tracking discipline most agencies skip.
Four disciplines that separate profitable paid from expensive guessing.
Bid management is table stakes. The work that actually moves performance happens upstream — strategy, creative, and clean data.
Strategy & forecasting
We start with the unit economics: target CAC, contribution margin, payback period. Then build a channel mix and budget plan that earns those numbers. No spreadsheet theatre — a real plan you can take to your CFO.
Creative testing frameworks
Structured creative testing across angles, formats and hooks. We ship 8–20 variants a month and let the platform tell us which work — then double down on winners. Creative is the lever that moves performance, not bid tweaks.
Server-side tracking
Meta CAPI, Google Enhanced Conversions, TikTok Events API. We instrument the full conversion stack so platform algorithms have the cleanest possible signal. Most agencies skip this; without it, you're optimising on broken data.
Weekly performance reviews
Every retainer gets a weekly read-out with actions for the week ahead — not a monthly PDF you forget to read. Scaling decisions, creative rotation, audience reshuffles all happen at the cadence of the platforms, not the calendar quarter.
The platforms we run, and where each one fits.
Channel choice is a function of the business, not the brief. We'll only recommend a platform where we genuinely think it can hit your CAC and payback targets. Most of our paid retainers are with brands across central Scotland — Glasgow, Paisley, East Kilbride, Stirling, Falkirk and Edinburgh — plus DTC and SaaS clients across the wider UK.
- Meta Ads — DTC, ecommerce, lead gen
- Google Ads — demand capture, brand defence
- TikTok Ads — younger DTC, brand discovery
- LinkedIn Ads — B2B SaaS, fintech, services
- Performance Max — tested, with guardrails
- Programmatic — upper-funnel reach at scale
Common questions about PPC in Glasgow.
How much should a UK brand spend on PPC to see results?
On Meta and Google, a meaningful test usually requires £3–5k/month minimum spend per channel for at least 60 days — below that, you don't get enough data to learn what's working. For LinkedIn or programmatic, the floor is higher (£5–8k/month) because CPMs are higher. We'll tell you honestly on the discovery call whether your budget is enough to give the work a fair shot.
Which platforms do you run paid media on?
Meta (Facebook and Instagram), Google Ads (search, performance max, YouTube, demand gen), TikTok Ads, LinkedIn Ads, and programmatic display via DV360. We pick the channel mix to match the business — DTC brands lean Meta and TikTok; B2B SaaS leans LinkedIn and Google search; considered-purchase ecommerce uses all of the above with sequencing.
Do you handle creative production for paid social?
Yes. Our brand and creative team produces the static, motion and UGC-style ads our paid team runs. Most paid agencies hand creative off to the brand or expect them to ship it; we ship 8–20 fresh creative variants a month as part of every paid social retainer because creative fatigue is the single biggest driver of declining ROAS.
How quickly will I see results from a new PPC campaign?
First-week data tells you whether the foundations are right (audience targeting, creative angles, landing-page conversion). Meaningful optimisation happens in weeks 2–6. Genuine performance improvement — efficient scaling beyond the initial spend — typically lands in months 2–4. Anyone promising profitable scale in week one is selling you a fairy tale.
What's the difference between a Glasgow PPC agency and a London one?
Day-to-day — none. Paid media is platform-agnostic; the work happens in the ad-platform interface and creative tools, not in person. The difference is overhead structure: Glasgow rates are typically 20–30% lower than London for the same senior-led team, which we either pass on as lower retainers or reinvest into more creative output. The other difference is local knowledge for Scotland-facing campaigns where regional creative and language matter.
Do you use server-side conversion tracking?
Yes — server-side tracking via Conversions API (Meta), Enhanced Conversions (Google), and CAPI for TikTok is set up on every retainer. Browser-only tracking has lost ~30% accuracy since iOS 14.5; without server-side data, your platform optimisation is flying blind. We treat this as a foundation, not an upsell.
Let's map out the next 90 days of growth — together.
A 30-minute discovery call, a clear-eyed plan, and zero obligation. We'll only take you on if we're the right fit.