Working notes on growth — frameworks, benchmarks and honest reads.
No 10-tips listicles, no thought-leadership filler. Just the things our team would tell a friend over coffee about how to actually grow a brand.
- Performance7 min read
How to budget for Meta Ads as a UK DTC brand in 2026 — a working framework
A practical framework for setting Meta Ads budgets without faking forecasts: contribution margin, payback period, and the test-budget floor.
Read the post - Software10 min read
How much does it cost to build an app in the UK in 2026?
A straight answer to app build costs in the UK: the realistic ranges, the seven things that actually move the price, and where the money goes — without the sales fog.
Read the post - Web9 min read
How much does a website cost in the UK in 2026?
What a website really costs in the UK — from template builds to bespoke ecommerce — the price drivers, what each band buys you, and the running costs nobody quotes upfront.
Read the post - Software9 min read
Native vs cross-platform app development: how to choose in 2026
Native, React Native or Flutter? A practical decision framework — what each is genuinely good at, where the myths are, and how to choose based on your product, not a house preference.
Read the post - SEO11 min read
SEO for Glasgow businesses: a practical local search playbook
How Glasgow and central-Scotland businesses actually win on Google in 2026 — the local map pack, Google Business Profile, reviews, on-page basics and the content that compounds.
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