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Cookie policy

What cookies and local storage we use on this site, why we use them, and how you can manage them.

Last updated: 22 April 2026

Overview

We've kept this site deliberately light on cookies. We do not use any advertising or marketing cookies. We use a small number of strictly necessary items, plus — only if you give consent — Google Analytics 4 to understand how the site is used so we can improve it.

This policy is read alongside our privacy policy.

What are cookies and local storage?

Cookies are small text files placed on your device by websites you visit. They're widely used to make websites work, or work more efficiently, and to provide information to site owners.

Local storage is a related browser feature that lets a site store small amounts of information in your browser. We treat it the same way as cookies for the purposes of consent.

What we use on this site

The first two items below are strictly necessaryand set on every visit. The remaining items are only set if you choose “Accept all” on the consent banner.

NameTypePurposeDuration
themeLocal storage (necessary)Remembers whether you chose light or dark mode.Until you clear browser data
apex-west-consentLocal storage (necessary)Records your cookie consent choice so we don't ask again.Until you clear browser data
_gaCookie (analytics)Set by Google Analytics 4 to distinguish visitors. Set only with your consent.2 years
_ga_<id>Cookie (analytics)Set by Google Analytics 4 to persist session state. Set only with your consent.2 years

We also use Vercel Analytics and Vercel Speed Insights — both first-party, cookieless services from our hosting provider that measure aggregate page views and Core Web Vitals without identifying individual visitors. They do not set cookies or use local storage and run on every visit.

Managing your preferences

You can change your mind at any time. To withdraw consent for analytics cookies, clear your browser's site data for this domain — the consent banner will reappear and you can choose “Necessary only”. Your browser also lets you block or delete cookies and local storage globally — see aboutcookies.org for guidance.

Third-party cookies

We do not embed advertising, marketing or social-media third-party content on this site. The only third-party service that may set cookies is Google Analytics 4, and only if you have given consent. Google may transfer the data outside the UK; we use IP anonymisation to limit the personal data collected. See Google's privacy policy for details.

Changes to this policy

We may update this cookie policy if we change what we use on the site. The current version is always available on this page; the date at the top shows when it was last updated.

Contact us

For any questions about cookies on this site, email us at contact@apex-west.co.uk.